Originally posted by ram95
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No one site can ever be everything to everyone which is why most sites pick their niche and stick with it. Trying to recreate the image with all new logos and bells and whistles will do nothing to help the brand. In reality the core work should be done offline and behind the scenes. APBA needs professional staff out in the field wining and dining with the real movers and shakers of the industry. The association needs partners with deep pockets and funding out the ass.
If the sport and association is ever going to succeed and become a mainstream name brand it will take way more than a message board and a new web site. These are great tools and a start but will not even scratch the surface when it comes to finding wealthy investors and partner corporations willing to invest. The recent involvement of Peters & May is a prime example but the partnership with Peters & May will only go so far. They need serious funding, membership dues and sanctioning fees will never be enough to propel the association into the mainstream.
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