Suggestion For Crown
Perhaps you should seek out all the members that have quit and really, truly interview them in person and determine the reasons they quit. Then and only then will you be able to forge a way to grow. Until then, you are just spending money for the sake of spending money. New logos, new name, new website, it is all semantics until you identify the REASON people quit. And once you do indentify the reason, do EVERYTHING in your power to eliminate those reasons from the current system. It has been broke for 40 years. You have a lot of people to talk too. Probably more that have quit than is currently in the membership.
Perhaps you should seek out all the members that have quit and really, truly interview them in person and determine the reasons they quit. Then and only then will you be able to forge a way to grow. Until then, you are just spending money for the sake of spending money. New logos, new name, new website, it is all semantics until you identify the REASON people quit. And once you do indentify the reason, do EVERYTHING in your power to eliminate those reasons from the current system. It has been broke for 40 years. You have a lot of people to talk too. Probably more that have quit than is currently in the membership.
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