So, BW, what you are saying is nothing can change, becasue everything else is now changed ? I don't know the answer either, but whatever is done sure can't hurt.
No, Dave, what I am saying is until the 40 year slow decline in membership is at least stopped any money thrown at promotion is wasted as there are better things to spend money on than promoting an event. Also, that precious resources at the club level should be used to stabilize the membership first, then anything left over after that mission is accomplished we can discuss.
Promoting an event is the little picture. Stopping the membership decline is the big picture. We need to fix the big picture first, or there will be no little pictures to work on.
I was also trying to educate people to the cost of radio and newspaper advertising. It is just plain expensive and alot of people dont know that.
I looked up rate cards for print mediums serving DePue IL, Grass Lake MI, and Wakefield, MI.
They were all remarkably similar when broken down to a "cost per impression" basis. Better said: the cost per viewer/reader/listener for mass media advertising is pretty much the same nationwide in this country except for the Top 40 markets.
Think outside the box. How about getting that radio spot for free ? Line up some interviews... get a news reporter to interview you, talk it up. Line up some phone interviews with some potential entries from out of state, etc. Get the radio to sponsor the race...
Until there is a change in the fundamental structure of APBA that will not happen.
BW
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