Stock Outboard did a statistical analysis of the membership over a 20 or 30 year period a few years ago. After the analysis, a survey was sent out.
This analysis showed that Stock Outboard did not have a problem getting new members: it had a problem keeping members. Stock Outboard actually does a pretty good job of getting new members. These new members typically race for 3-5 years then fade away. Customer retention has driven the decisions of the majority of members of the SORC for several years now.
One of the questions asked in the survey was why did you leave? The answers were predictable. Most of the reasons given the SORC had no power to change: too expensive, just had a baby, went back to school, etc…
But one answer was fairly common and the SORC is addressing it. A lot of people felt they could not compete against the “dynasty families” that had multiple generations of knowledge, experience, and access to a limited supply of special parts. I think they were right……the playing field was not fair for a new racer.
Having new or reconditioned motors available for immediate purchase that are competitive, right off the shelf or at a low cost to achieve parity, has been statistically proven to be a factor that will increase long term growth in Stock Outboard.
This SORC has made tremendous efforts to not put anyone on the beach through this transition. In every case, there is a place to use the old out-of-production motors in APBA, either as a local class or in the modified category. This is a very different way of handling a necessary transition than what the SORC of 1984 did with KG-4’s and Mk-15’s.
Let us all try to keep some perspective on this difficult transition.
In the spirit of suggesting solutions, instead of criticisms, what do you think the SORC should do to increase membership and long term growth in Stock Outboard?
Brad Walker
This analysis showed that Stock Outboard did not have a problem getting new members: it had a problem keeping members. Stock Outboard actually does a pretty good job of getting new members. These new members typically race for 3-5 years then fade away. Customer retention has driven the decisions of the majority of members of the SORC for several years now.
One of the questions asked in the survey was why did you leave? The answers were predictable. Most of the reasons given the SORC had no power to change: too expensive, just had a baby, went back to school, etc…
But one answer was fairly common and the SORC is addressing it. A lot of people felt they could not compete against the “dynasty families” that had multiple generations of knowledge, experience, and access to a limited supply of special parts. I think they were right……the playing field was not fair for a new racer.
Having new or reconditioned motors available for immediate purchase that are competitive, right off the shelf or at a low cost to achieve parity, has been statistically proven to be a factor that will increase long term growth in Stock Outboard.
This SORC has made tremendous efforts to not put anyone on the beach through this transition. In every case, there is a place to use the old out-of-production motors in APBA, either as a local class or in the modified category. This is a very different way of handling a necessary transition than what the SORC of 1984 did with KG-4’s and Mk-15’s.
Let us all try to keep some perspective on this difficult transition.
In the spirit of suggesting solutions, instead of criticisms, what do you think the SORC should do to increase membership and long term growth in Stock Outboard?
Brad Walker
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