Below is my reply to a newbies comments of potential half-price, first-year membership:
I REALLY like this idea. I was on the board of a Private Christian School where tuition was about $11,000 per year. The last year I was on the board, was about the time everybody seemed to not have $11k laying around anymore...
I researched how other private schools had been successful in enrolling kids in a down economy; not many solutions were out there. But when thinking about this out loud, I just applied what I would do in my own business when I'm dealing with repeat orders - cut down the cost of entry - I'll make my money back the next order.
So I proposed to the board that we cut tuition in half for first year students - that's a $5,500 break. Needless to say, I was not popular, but I pushed on with the idea. In the classroom, there's room for 20 students; if we only had 17 students in a classroom, adding one more student, even at half price, is a gain; our fixed costs were not affected. We discussed this for a few board meeting, but finally I won the board over and we approved the proposal.
When the information was presented the public, is was very well received and the program, to this day is still a success: it increased enrollment, brought back students that had to leave a few years earlier and second and third siblings were now able to also attend the school. Once they were now students, it was very unlikely that they would change schools in the near future.
This same process can be applied to APBA - once we get the newbies in, they aren't going away any time soon.
I REALLY like this idea. I was on the board of a Private Christian School where tuition was about $11,000 per year. The last year I was on the board, was about the time everybody seemed to not have $11k laying around anymore...
I researched how other private schools had been successful in enrolling kids in a down economy; not many solutions were out there. But when thinking about this out loud, I just applied what I would do in my own business when I'm dealing with repeat orders - cut down the cost of entry - I'll make my money back the next order.
So I proposed to the board that we cut tuition in half for first year students - that's a $5,500 break. Needless to say, I was not popular, but I pushed on with the idea. In the classroom, there's room for 20 students; if we only had 17 students in a classroom, adding one more student, even at half price, is a gain; our fixed costs were not affected. We discussed this for a few board meeting, but finally I won the board over and we approved the proposal.
When the information was presented the public, is was very well received and the program, to this day is still a success: it increased enrollment, brought back students that had to leave a few years earlier and second and third siblings were now able to also attend the school. Once they were now students, it was very unlikely that they would change schools in the near future.
This same process can be applied to APBA - once we get the newbies in, they aren't going away any time soon.
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