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It seems to me that we're collectively missing one very large marketing opportunity where we could build up the sport be communicating directly to people who are already fans of the sport.
The rough idea I'm talking about here is APBA having a display including static boats/photo ops and racer school sign-up at our "Professional" category events such as Unlimited and Offshore. Perhaps at race sites with some protected area of water we could even work with event organizers to do racer schools during the race weekend. That could be a HUGE marketing and membership generator, and perhaps even a small revenue generator.
We know that these races draw "large" (for us) crowds of people that are interested in boat racing. How many of those people do we suppose have ANY CLUE that there is a form of racing that is accessible to them? I think 5% would probably be an optimistic number. We need to change this!
So, what would it take to get this done, and why are we not doing it now?
Mike Perman 32-R
PS- Also posted on APBA social.
The rough idea I'm talking about here is APBA having a display including static boats/photo ops and racer school sign-up at our "Professional" category events such as Unlimited and Offshore. Perhaps at race sites with some protected area of water we could even work with event organizers to do racer schools during the race weekend. That could be a HUGE marketing and membership generator, and perhaps even a small revenue generator.
We know that these races draw "large" (for us) crowds of people that are interested in boat racing. How many of those people do we suppose have ANY CLUE that there is a form of racing that is accessible to them? I think 5% would probably be an optimistic number. We need to change this!
So, what would it take to get this done, and why are we not doing it now?
Mike Perman 32-R
PS- Also posted on APBA social.
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