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May I make the suggestion that everyone producing a Racer School this coming year document your event and its processes with a video camera? With a little creativity we can produce some 2 to 4 minute club / region specific videos to use to help draw potential new names to the schools and ultimately to the sport. Nothing huge or nothing that costs anything; just some home shot steady handed video with some well thought out creative structure that can be put on club sites, Facebook and You-Tube for sharing.
Open with some pit pans or lakeside racing action shots then fade into a few pre-scripted veteran instructor interviews then onto some shots of the classroom and water side gear up segments of the training and then onto some shots of the students in action on the water. The wrap-up could start with some video of the post graduation still shot setup and chaos (fun shots) and then onto some post event student interviews and maybe even some success stories from prior students to help outsiders understand how to navigate the inroads to the sport in an effort to hype up and sell the package.
During the interviews it can’t hurt to mention any sponsors the Club, School or Race Event may have; everyone can at least promote hydroracer right? Even if it is just a mention of the town or park that let you in to race at or the campground everyone is camped in or your official source of race day fuel. Maybe some ‘thank you’ captions, phone numbers and addresses superimposed over shots of sponsor or supporter business fronts. This simple mention can help to favorably shape the perception of future potential sponsors you may want to approach and make this a combo tool to help with sport growth and event sustainment.
Stuff like this is really easy to share via our Club websites, Facebook pages and You-Tube and will help to communicate what can be expected when we say ‘hay Jimmy, are you interested in attending our clubs racer school this June?
This is a simple ‘grass-roots’ way to expose and promote our sport without the need for a high dollar demographically based bean counting marketing plan; besides, it will be fun to produce. Expect one or more from MHRA this year.
Open with some pit pans or lakeside racing action shots then fade into a few pre-scripted veteran instructor interviews then onto some shots of the classroom and water side gear up segments of the training and then onto some shots of the students in action on the water. The wrap-up could start with some video of the post graduation still shot setup and chaos (fun shots) and then onto some post event student interviews and maybe even some success stories from prior students to help outsiders understand how to navigate the inroads to the sport in an effort to hype up and sell the package.
During the interviews it can’t hurt to mention any sponsors the Club, School or Race Event may have; everyone can at least promote hydroracer right? Even if it is just a mention of the town or park that let you in to race at or the campground everyone is camped in or your official source of race day fuel. Maybe some ‘thank you’ captions, phone numbers and addresses superimposed over shots of sponsor or supporter business fronts. This simple mention can help to favorably shape the perception of future potential sponsors you may want to approach and make this a combo tool to help with sport growth and event sustainment.
Stuff like this is really easy to share via our Club websites, Facebook pages and You-Tube and will help to communicate what can be expected when we say ‘hay Jimmy, are you interested in attending our clubs racer school this June?
This is a simple ‘grass-roots’ way to expose and promote our sport without the need for a high dollar demographically based bean counting marketing plan; besides, it will be fun to produce. Expect one or more from MHRA this year.