The USTS promotes a 4 hour show and is successful at it.
I used to help promote an offshore race in Dubuque Iowa that had about 5 offshore boats. It was promoted as a "boat racing extravaganza". Tickets were sold and could be bought for $300 a week end or by segments of $100. Morning show, afternoon, evening. In the evenings there wasn't even any racing going on. Not much during the rest of the time either. The truth is, I never even saw a boat race that week end. But boy, was it a success. Why? Because it was promoted as a 3 day, all day and all night extravaganza. Now what really is an extravaganza? I have no idea, but I sure enjoyed what I thought it was.
There was a great announcer that was making the one boat at a time, exciting. Autographs were being given at certain times. There were a hundred food booths and 3 bands playing at all times. I think you even had to pay extra to look at one of the boats up close. I saw lots of people pay the extra because looking at an offshore boat up close was hyped up to be a pretty important accomplishment. Every young woman in the state of Iowa tried out to be the Princess of the Water Extravaganza.
My brother has a rodeo company called Worlds Toughest Rodeo. This isn't your ordinary rodeo. It is a 5 series rodeo playing places like Madison Square Garden, Houston Astrodome, etc. It is a 3 hour show and it isn't even real. It is a bunch of cowboys and horses doing a show. In between rides you have some professional clowns, some cowboy skits etc. The announcer makes it exciting and real. It really isn't even tough, it is just promoted as tough and the general public thinks it is the best rodeo they ever saw. Why? Because it was promoted as the Worlds Toughest Rodeo, of course.
My point is, why not use the 8-10 hour races and just promote them? Have other things going on at the same time. Get yourself a good announcer and have the racers sign autographs, visit the pits, etc.
Who is going to promote them is the next question? SORC? APBA? or the club who wants to stage the first stock extravaganza or Worlds Fastest boat race?
Hopefully it will be the club who wants to do it.
Connie
I used to help promote an offshore race in Dubuque Iowa that had about 5 offshore boats. It was promoted as a "boat racing extravaganza". Tickets were sold and could be bought for $300 a week end or by segments of $100. Morning show, afternoon, evening. In the evenings there wasn't even any racing going on. Not much during the rest of the time either. The truth is, I never even saw a boat race that week end. But boy, was it a success. Why? Because it was promoted as a 3 day, all day and all night extravaganza. Now what really is an extravaganza? I have no idea, but I sure enjoyed what I thought it was.
There was a great announcer that was making the one boat at a time, exciting. Autographs were being given at certain times. There were a hundred food booths and 3 bands playing at all times. I think you even had to pay extra to look at one of the boats up close. I saw lots of people pay the extra because looking at an offshore boat up close was hyped up to be a pretty important accomplishment. Every young woman in the state of Iowa tried out to be the Princess of the Water Extravaganza.
My brother has a rodeo company called Worlds Toughest Rodeo. This isn't your ordinary rodeo. It is a 5 series rodeo playing places like Madison Square Garden, Houston Astrodome, etc. It is a 3 hour show and it isn't even real. It is a bunch of cowboys and horses doing a show. In between rides you have some professional clowns, some cowboy skits etc. The announcer makes it exciting and real. It really isn't even tough, it is just promoted as tough and the general public thinks it is the best rodeo they ever saw. Why? Because it was promoted as the Worlds Toughest Rodeo, of course.
My point is, why not use the 8-10 hour races and just promote them? Have other things going on at the same time. Get yourself a good announcer and have the racers sign autographs, visit the pits, etc.
Who is going to promote them is the next question? SORC? APBA? or the club who wants to stage the first stock extravaganza or Worlds Fastest boat race?
Hopefully it will be the club who wants to do it.
Connie
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