I like Scott Deware’s (dissertation) post #24 to the “This how the money given to Crown Partners should have been spent” thread in the general Hydroplane & Runabout discussion area. http://www.hydroracer.net/forums/sho...t=22459&page=2 I really like it. Not only do I really like it, I agree with it.
While Scotts message articulates some very good activities and actions we could all take to support our sport, all I kept thinking was ‘he is talking about exposure; a positive and relevant image”. It is about everyone doing their part or what they can, to promote the sport while having some fun with it.
In the sunrise of our race boat trailer upgrade plan this fall we went through a long debate over what type of trailer to get; open or enclosed. One of the primary drivers for me (yes, singling myself out suggests dissention amongst the team) was the ‘visual’ aspect an open trailer can have on exposing the sport and the subliminal ‘low cost/low burden’ message a humble trailer can send.
On the way back from Wakefield this summer we spent a day in Mackinaw City. Our trailer coupled to our truck in the parking log seemed to be a magnet for every father-son or otherwise racing enthusiast walking to-from and past. While sitting in the hotel breakfast room the next morning watching this ‘interested traffic’, the notion of a placing a ‘dispenser’ on the trailer that holds cheap tri-fold informational flyer came to mind as a secondary offensive move towards exposure.
While enjoying ourselves at the late August Dayton OH race a few weeks later, we must have had no less than 20 people stop in front of our pits asking with enthusiasm…when does the racing start? How long will you guys be running today? Are you racing tomorrow? Are those hand built? What kind of motor is that? While I have seen interest before at other sites I have never see some much passer-by interest stop and ask. It probably had something to do with the urban setting along with the way the pits are set into the park relative to the road. We used up all the MHRA 2011 Wendy’s sponsored Top Gun Racing Series program magazines we had left in our trailer. As I was hand writing internet addresses on scrap paper to hand to those asking, my thoughts floated back to the tri-fold literature flyer that came to mind in Mackinaw: how expensive could those be to produce?
While the APBA has some literature in the resources tab on its website, it is my opinion that it is to general and broad scoped; it is not ‘focused’ enough to SO/Kneel down racing to get maximum impact. Thinking about it, I get the feeling that its generalities could have a cooling effect on any enthusiasm a prospect might have on the spot or after he/she gets home because it does not show exactly what they saw (or could see) at a kneed down race site.
With the winter months heading towards us it is my intention to explore the opportunity to design a SO/Kneeldown flyer that can not only be handed out when inquires are made also but pinned to bulletin boards and such. My vision is a template that any SO club can use by just pasting their logo and info into so it could be used universally across the category nationally. Keep me honest here and ping me for updates so I don’t get lost in….procrastination Oh, yea…we got some videos to produce next year also.
While Scotts message articulates some very good activities and actions we could all take to support our sport, all I kept thinking was ‘he is talking about exposure; a positive and relevant image”. It is about everyone doing their part or what they can, to promote the sport while having some fun with it.
In the sunrise of our race boat trailer upgrade plan this fall we went through a long debate over what type of trailer to get; open or enclosed. One of the primary drivers for me (yes, singling myself out suggests dissention amongst the team) was the ‘visual’ aspect an open trailer can have on exposing the sport and the subliminal ‘low cost/low burden’ message a humble trailer can send.
On the way back from Wakefield this summer we spent a day in Mackinaw City. Our trailer coupled to our truck in the parking log seemed to be a magnet for every father-son or otherwise racing enthusiast walking to-from and past. While sitting in the hotel breakfast room the next morning watching this ‘interested traffic’, the notion of a placing a ‘dispenser’ on the trailer that holds cheap tri-fold informational flyer came to mind as a secondary offensive move towards exposure.
While enjoying ourselves at the late August Dayton OH race a few weeks later, we must have had no less than 20 people stop in front of our pits asking with enthusiasm…when does the racing start? How long will you guys be running today? Are you racing tomorrow? Are those hand built? What kind of motor is that? While I have seen interest before at other sites I have never see some much passer-by interest stop and ask. It probably had something to do with the urban setting along with the way the pits are set into the park relative to the road. We used up all the MHRA 2011 Wendy’s sponsored Top Gun Racing Series program magazines we had left in our trailer. As I was hand writing internet addresses on scrap paper to hand to those asking, my thoughts floated back to the tri-fold literature flyer that came to mind in Mackinaw: how expensive could those be to produce?
While the APBA has some literature in the resources tab on its website, it is my opinion that it is to general and broad scoped; it is not ‘focused’ enough to SO/Kneel down racing to get maximum impact. Thinking about it, I get the feeling that its generalities could have a cooling effect on any enthusiasm a prospect might have on the spot or after he/she gets home because it does not show exactly what they saw (or could see) at a kneed down race site.
With the winter months heading towards us it is my intention to explore the opportunity to design a SO/Kneeldown flyer that can not only be handed out when inquires are made also but pinned to bulletin boards and such. My vision is a template that any SO club can use by just pasting their logo and info into so it could be used universally across the category nationally. Keep me honest here and ping me for updates so I don’t get lost in….procrastination Oh, yea…we got some videos to produce next year also.
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